Direct, B2B, Regional
Direct delivers multi-media campaigns with customer acquisition at their heart. Measurement and accountability are key and we regularly combine traditional analysis techniques with econometrics in order to understand the true contribution of each media channel.
Such detailed insight allows us to make robust recommendations about the most efficient way to deploy clients' budgets. It allows us to harness the power of the most appropriate media channels; ensuring we target the right person at the right time to trigger an action for the right cost.
B2B is committed to finding the right ways to reach business audiences, be they broad business groups such as SMEs or specific industries such as the financial or construction markets.
The team is fully integrated within the main agency and provides expert advice and best-in-class delivery by working closely with business media owners.
Our B2B team guides clients to the perfect platforms for reaching their audiences and advises on the best way to use channels such as AV, online, OOH, print, events and sponsorships to deliver an effective business message.
Mindshare's Regional Team are experts at understanding the people of Great Britain and Northern Ireland. They understand how advertisers need to adapt their messages to take account of different accents, culture and travel infrastructure as well as competitor spend and the local media landscape.
The team plan and buy across all media and ensure that your messages are as relevant in Walsall as they are in Wolverhampton and as compelling in Chelsea as they are in Cleethorpes. They have delivered highly effective campaigns for brands such as BP, Homebase, Gatwick Airport and Argos.