Latest news
MindShare wins Avanta search deal
(Brand Republic, 08/08/2008)
LONDON - MindShare has won the digital PR and natural search business for office provider Avanta. The company, which claims to be the leading provider of serviced offices in the UK, is preparing to expand internationally with centres in Mumbai and Delhi and is now looking to increase its online presence.
Mindshare wins Polaroid printer business
(M&M Europe, 30/07/2008)
Mindshare has won the multi-territory account for the launch of the PoGo digital printer from electronics manufacturer Polaroid without a pitch. The deal was brokered by Polaroids head of marketing operations EMEA, Pierre-Olivier Pulveric.
Profile: Jed Glanvill's MindShare takes the lead
(Brand Republic, 20/05/2008)
MindShare UK chief executive Jed Glanvill talks to Media Week as the WPP agency goes through some of its biggest changes in years and finds out why he is steering it on a course of its own As UK chief executive of the world's biggest media agency, Jed Glanvill, who has held the top position for four years,...
Mindshare at ten
(Brand Republic, 02/05/2008)
As MindShare reaches its tenth birthday, the network is going back to its rebellious roots with a radical restructure. But will its plan to be the 'global glue' of its clients' marketing activity prove to be successful in the long run? Anne Cassidy reports.
MindShare closes its House of Media
(Media Week Online, 29/04/2008)
The unit enabled the agency to demonstrate its skills in a range of areas. However, MindShare has now opted for a simpler structure, in which teams such as Interaction and Performance will work closer together, and its array of specialisms will not be at the forefront of the agency.
MindShare restructures
(Brand Republic, 17/04/2008)
LONDON - MindShare has restructured its global business model in a bid to become the 'lead business partner' for its clients. The WPP-owned agency intends to integrate all of its services into four new global groups, including a creative 'hub' that will develop content for clients.
MindShare hires Chase for music arm
(Media Week Online, 08/04/2008)
LONDON - MindShare is creating a music promotions arm within its Performance division and has poached Dave Chase from EMI to take up the role of head of music partnerships.
Yardley quits PHD for MindShare digital
(Media Week Online, 03/04/2008)
Yardley quits PHD for MindShare digital by Media Week Media Week 01-Apr-08, 09:00 MindShare Interaction, the digital arm of the WPP-owned agency, has strengthened its Unilever account team with the hire of Richard Yardley as business director.
MindShare scoops Everest account
(Brand Republic, 26/03/2008)
Home improvement firm Everest has handed its £5m media account to WPP's MindShare following a pitch against undisclosed agencies.
MindShare claims £1m Zeno account
(Brand Republic, 26/02/2008)
WPP agency MindShare has won the £1m brief to launch medicinal brand Zeno in the UK.
MindShare to track OMD for McDonald's
(Brand Republic, 08/02/2008)
McDonald's has appointed WPP's MindShare to measure the marketing effectiveness of its incumbent agency, the Omnicom-owned OMD, in the UK.
Royal Caribbean hires JWT and MindShare
(Brand Republic, 13/12/2007)
LONDON - The cruise company Royal Caribbean International has awarded its global advertising and media accounts to a WPP team from JWT and MindShare. The UK portion of the account, which is handled by a smaller agency called Positive Thinking, is unaffected by the appointment.