Press

  • Volvo V40 R-Design Shortlist

    1stMar
    2013

    After the successful launch of Volvo's new hatchback, the V40, last August, Mindshare were tasked with launching the model's performance variant, the R-Design. The team faced a challenge from the client to create something that moved Volvo into more exciting territory and cut through in a new way. In response, we created a campaign that not only raised awareness of the new model through impactful national OOH and digital, but challenged the consumer's perception of Volvo through an exciting partnership with Volvo and Shortlist.

    Categories: Consumer, Digital, OOH, Press, Social, Mindshare Shares

  • Unilever compress Metro to communicate their compressed deodorant range

    8thFeb
    2013

    On Monday morning (11th February), Metro distributors will be handing out 300,000 compressed issues of the Metro in a partnership between Unilever deodorants (Sure, Dove & Vaseline) and Metro Newspapers.

    The challenge was to inform, educate and promote the conversion around the evolution of Unilever aerosols (Sure, Dove, Vaseline) to the new 'half size' compressed format whilst maintaining brand advocacy.  Metro responded with the opportunity to create this bespoke 'compressed' issue of Metro all about being beautiful without harming the environment.

    Categories: Brand, Consumer, Digital, Press, Mindshare Shares

  • Launch of New Ford Fiesta Campaign

    4thApr
    2012

    Today sees the launch of the new Ford Fiesta campaign, the objective of which is to extoll the virtues of the vehicle's fuel efficiency to a young, by having it 'drive around' relevant editorial environments.  Whilst L Shape creative might be run of the mill in the newspaper market it is a format that has not been seen in the magazine arena before, a MEDIA FIRST!

    Categories: Brand, Consumer, Industry News, Mindshare News, Press