OOH

  • Mindshare Win Rev Award for Nike Make it Count

    20thMay
    2013

    Congratulations to the Nike team who picked up a REV award last Friday evening for the #makeitcount campaign in the Sports and Leisure category.

    Categories: Brand, Digital, Industry News, Mindshare News, OOH, Social

  • One small step for man, one giant leap for Lynx | Mindshare UK

    12ndMar
    2013

    As part of the campaign for Lynx Apollo, a 35 foot astronaut has been unveiled at Westfield London in what is the largest interactive digital out of home special build to run in the UK.

    Categories: Brand, Industry News, OOH, Mindshare Shares

  • Volvo V40 R-Design Shortlist

    1stMar
    2013

    After the successful launch of Volvo's new hatchback, the V40, last August, Mindshare were tasked with launching the model's performance variant, the R-Design. The team faced a challenge from the client to create something that moved Volvo into more exciting territory and cut through in a new way. In response, we created a campaign that not only raised awareness of the new model through impactful national OOH and digital, but challenged the consumer's perception of Volvo through an exciting partnership with Volvo and Shortlist.

    Categories: Consumer, Digital, OOH, Press, Social, Mindshare Shares

  • #DancePonyDance | Mindshare UK

    1stMar
    2013

    The heart of the campaign is a simple truth - if you share something with a friend online you are essentially saying "I like this, and I think you will to". It's a simple truth and it resonates with us all, Three understands because they are responsible for a huge 40% of all mobile data traffic (38% of which is people sharing funny cat pictures*).

    Categories: Brand, Cinema, Digital, OOH, Social, TV, Mindshare Shares

  • Dove Spreads a Little Love with Tweet-to-Screen Campaign

    15thFeb
    2012

    Unilever's beauty brand Dove spreads a little love and happiness throughout the usual Valentine's frenzy at Victoria station.  Commuters saw a different question each day on the large-format Transvision screen, inviting thoughts and reflections on the beautiful women in their lives. Visitors were encouraged to text or tweet their responses, which are then be displayed on the screens for all to see.

    Categories: Consumer, Mindshare News, OOH