Mindshare Release Future Of... TV and Mobile Research
The latest reports from Mindshare's 'Future Of…' research programme have now been released. The 'Future of TV' outlines our view on the evolution of TV and video as well as the likely implications for broadcasters and advertisers: http://www.slideshare.net/MindshareUK/future-of-tvmindshare.
The 'Future of Mobile' focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale: http://www.slideshare.net/MindshareUK/future-of-mobilemindshare.
Upcoming reports will concentrate on Connected TVs and Social Media.
These are part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.