Launch of New Ford Fiesta Campaign
Today sees the launch of the new Ford Fiesta campaign, the objective of which is to extoll the virtues of the vehicle's fuel efficiency to a young, mainly female audience, by having it 'drive around' relevant editorial environments. Working with Ogilvy, we developed new fractional creatives never seen before in celebrity magazines, and all bought without cost premiums. This not only reflects publishers' changing attitudes to innovation in print but a real client necessity to further interrupt the reading experience and 'be different'. Whilst L Shape creative might be run of the mill in the newspaper market it is a format that has not been seen in the magazine arena before, a MEDIA FIRST!
You can look out for it across April in OK!, Hello, New!, Love it!, Now & Sport.
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