Latest news from Mindshare

  • One small step for man, one giant leap for Lynx | Mindshare UK

    12ndMar
    2013

    As part of the campaign for Lynx Apollo, a 35 foot astronaut has been unveiled at Westfield London in what is the largest interactive digital out of home special build to run in the UK.

    Categories: Brand, Industry News, OOH, Mindshare Shares

  • Volvo V40 R-Design Shortlist

    1stMar
    2013

    After the successful launch of Volvo's new hatchback, the V40, last August, Mindshare were tasked with launching the model's performance variant, the R-Design. The team faced a challenge from the client to create something that moved Volvo into more exciting territory and cut through in a new way. In response, we created a campaign that not only raised awareness of the new model through impactful national OOH and digital, but challenged the consumer's perception of Volvo through an exciting partnership with Volvo and Shortlist.

    Categories: Consumer, Digital, OOH, Press, Social, Mindshare Shares

  • #DancePonyDance | Mindshare UK

    1stMar
    2013

    The heart of the campaign is a simple truth - if you share something with a friend online you are essentially saying "I like this, and I think you will to". It's a simple truth and it resonates with us all, Three understands because they are responsible for a huge 40% of all mobile data traffic (38% of which is people sharing funny cat pictures*).

    Categories: Brand, Cinema, Digital, OOH, Social, TV, Mindshare Shares

  • Unilever compress Metro to communicate their compressed deodorant range

    8thFeb
    2013

    On Monday morning (11th February), Metro distributors will be handing out 300,000 compressed issues of the Metro in a partnership between Unilever deodorants (Sure, Dove & Vaseline) and Metro Newspapers.

    The challenge was to inform, educate and promote the conversion around the evolution of Unilever aerosols (Sure, Dove, Vaseline) to the new 'half size' compressed format whilst maintaining brand advocacy.  Metro responded with the opportunity to create this bespoke 'compressed' issue of Metro all about being beautiful without harming the environment.

    Categories: Brand, Consumer, Digital, Press, Mindshare Shares

  • Celtra, Mindshare and Capcom® bring compelling mobile rich media to Twitter and Facebook

    31stJan
    2013

    Gamers of today are different animals, they are mobile savvy and nonstop communicators through all things social. Capcom have always used these touch points to drive impact and stimulate conversation but both channels have historically had to work in silo.

    Categories: Consumer, Digital, Industry News, Mobile, Social, Mindshare Shares