Latest News from Mindshare

Dove Spreads a Little Love with Tweet-to-Screen Campaign

15^thFeb
2012

Unilever's beauty brand Dove spreads a little love and happiness throughout the usual Valentine's frenzy at Victoria station. Commuters saw a different question each day on the large-format Transvision screen, inviting thoughts and reflections on the beautiful women in their lives. Visitors were encouraged to text or tweet their responses, which are then be displayed on the screens for all to see.

Categories: Consumer, Mindshare News, OOH

Mindshare's Analysis of Super Bowl XLVI

10^thFeb
2012

An analysis on the recent Super Bowl, including the increasing use of mobile as a second screen, with a few exceptions the surprising lack of good creative integration between TV and social, and despite the latter the massive increase in social noise around the event and the ads.

Categories: Global, Industry News, Social, TV

Mindshare's Point of View on Google Privacy Policy Change

2^ndFeb
2012

PoV on Google's proactive sweeping changes to their privacy terms - essentially creating one single policy across 60+ of its current products and services. Google claims they are simplifying things for consumers as well as helping advertisers with targeting across their portfolio. Others, including the EU Article 29 Working Party, want a closer look, with some even concerned about the absence of an "opt-out" clause.

Categories: Digital, Global, Industry News

Mindshare's Point of View on the New EU Data Regulation

1^stFeb
2012

Mindshare's point of view on the European Commission's new "General Data Protection Regulation" that will revisit the previous and outdated '95 Directive by promoting a single harmonized set of rules across Europe. The EU government will now slowly over the next two years move towards a "new era" in data regulation.

Categories: Digital, Industry News

Mindshare's Point of View on Yahoo!'s new CEO

9^thJan
2012

Mindshare's point of view on the appointment of Yahoo!'s new CEO