1stMar
2013
After the successful launch of Volvo's new hatchback, the V40, last August, Mindshare were tasked with launching the model's performance variant, the R-Design. The team faced a challenge from the client to create something that moved Volvo into more exciting territory and cut through in a new way. In response, we created a campaign that not only raised awareness of the new model through impactful national OOH and digital, but challenged the consumer's perception of Volvo through an exciting partnership with Volvo and Shortlist.
Categories: Consumer, Digital, OOH, Press, Social, Mindshare Shares