Launch of New Ford Fiesta Campaign

Today sees the launch of the new Ford Fiesta campaign, the objective of which is to extoll the virtues of the vehicle's fuel efficiency to a young, by having it 'drive around' relevant editorial environments.  Whilst L Shape creative might be run of the mill in the newspaper market it is a format that has not been seen in the magazine arena before, a MEDIA FIRST!

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Category: Brand, Consumer, Industry News, Mindshare News, Press